Preparing your small to mid-sized business for sale? Discover how a strong marketing and brand strategy, developed with a skilled strategist over 2-3 years, significantly increases buyer interest and your business's value. Learn actionable steps and what to avoid for a successful succession.

Female founders are changing how branding works—with authenticity, community, and real connection. Discover the strategies behind their success and how to apply them to your business.

Discover why long-term marketing strategy outperforms short-term tactics—and how to start building a plan that actually works.

Discover why female-led companies are outperforming others financially—and what your business can learn from their strategy.

Growing brands: Don’t let AI copy ruin your message. Here's how to humanize your content, add authenticity, and boost conversions.

Scaling your growth-stage business during economic uncertainty? Learn smart marketing and brand strategies from I.E. Consulting Corp. Discover how to navigate instability, ensure ROI, and follow examples of brands that thrived in tough times.

Visibility without connection doesn’t convert. Learn how to build a marketing strategy that actually resonates with your audience.

The digital marketing landscape is changing fast. Discover the major trends shaping the future and how to turn them into real growth.

Google's AI-generated search results could mean fewer clicks to your website. Discover how to optimize your content and maintain your online presence.

Struggling with inefficient marketing? Discover how raw, real, and relatable marketing builds trust and fuels business growth in today's skeptical world.

Learn the fundamentals of market share and why it's crucial for leadership success.

Most deals are lost in the follow-up. Here’s how to turn silence into sales with a follow-up strategy based on psychology and smart marketing.

If you’re struggling to stand out, strategic positioning may be a problem. Learn how perceptual mapping and competitor analysis can help you carve out a niche and dominate your industry.

CEOs don’t have time for content marketing—but they need visibility. Here’s a time-efficient strategy that builds thought leadership without disrupting your day.

The consumer market is constantly shifting. Learn how to stay ahead of changing consumer behavior and adapt for growth.

There are certain rules for growth when scaling a business. Learning the 80/20 rule can help cut inefficiencies and create strategies that drive revenue.

Struggling with low conversion rates? Discover the biggest leaks in your sales funnel and how to plug them for better ROI and higher revenue.

Scaling a business is tough, but scaling marketing is even tougher. Identify roadblocks, optimize your strategy, and see how a fractional CMO can help.

Unsure if your marketing efforts are converting to customers? Discover the hidden ROI killers in your strategy—and how to fix them for good.