Growing Your Brand: A Marketing Resource Hub for Businesses

I.E Consulting I.E Consulting

Perceptual Mapping for Scaling Businesses

Perceptual mapping is the key to scaling smarter. Learn how perceptual mapping can help your growing business find market gaps and differentiate for long-term success.

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Irene Elliott Irene Elliott

The 70/20/10 Rule: A Proven Framework for Cost-Effective Growth

The 70/20/10 rule is a powerful framework for balancing growth and innovation by allocating resources to proven strategies, emerging opportunities, and bold experiments. This approach ensures steady ROI while keeping your business adaptable and forward-thinking.

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Irene Elliott Irene Elliott

How Thought Leadership Drives Company Growth

Standing out from the crowd is essential. One effective way to achieve this is by becoming a thought leader. By positioning yourself as an industry expert, you can significantly increase your brand's visibility, credibility. Learn how.

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