How To Fix Your Website Strategy
Summary:
Most website issues aren’t design problems—they’re strategy problems. This article breaks down why your site may not be converting and what to fix first: messaging, buyer journey, and calls to action. Redesign your strategy before your website—and see better results without the heavy lift.
Every time growth stalls or leads dip, there’s a knee-jerk reaction from business owners:
“Maybe it’s time for a new website.”
Let’s stop right there.
If your website isn’t converting, chances are the problem isn’t the design—it’s the strategy behind it. Slapping on a fresh coat of paint won’t fix a broken engine.
So before you invest tens of thousands into a “prettier” site, let’s talk about what actually moves the needle.
The Website Redesign Trap
Many growing businesses fall into the trap of thinking a new layout, prettier fonts, or updated imagery will magically bring in more leads.
But here’s what really happens:
You launch a shiny new site
Traffic barely moves
Conversion rates stay flat
Your team still doesn’t know what’s working or why
Because design alone doesn’t drive results. Strategy does.
What You Should Be Redesigning Instead
Before you touch a pixel, ask these five questions:
1. What’s the actual goal of your site?
Lead gen? Brand authority? Education? Booking calls? If you don’t know, your visitors definitely don’t either.
2. Do you understand your ideal customer’s journey?
Most websites are built for you, not your buyer. What do they need to know, feel, and believe at each step to convert?
3. Is your messaging clear, compelling, and consistent?
You don’t need clever. You need clarity. Nail the headline, the problem you solve, and the outcome you deliver.
4. Are your CTAs driving the right next steps?
Generic buttons like “Learn More” or “Contact Us” aren’t calls to action—they’re calls to confusion.
5. Are you tracking what matters?
Before redesigning, make sure you’re measuring bounce rates, scroll depth, CTA clicks, and conversion points. Otherwise, you’re guessing.
Fix the Strategy First
Here’s what to do before you even think about hiring a web designer:
Audit your current site performance: Where are people dropping off? Which pages convert? What’s missing?
Map your buyer’s journey: From first click to final purchase, what do they need from you to feel confident?
Simplify your messaging: Test headlines and CTAs before overhauling everything.
Build or revise landing pages first: Focus on conversion, not the homepage.
Test updates before redesigns: Small tweaks often outperform total rebuilds.
You may not need a redesign—you may just need clarity, structure, and strategy.
Want some help?
At I.E Consulting, we can help you:
Clarify your positioning and messaging to connect with your ideal buyers
Build a conversion-focused strategy using what you already have
Test, measure, and optimize before committing to a full redesign
Align your website with your sales funnel for better ROI
Provide a strategic roadmap that makes your team more effective—not just busier
Because the real ROI isn’t in a prettier site—it’s in a smarter strategy.
Reach out to us today.
