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Women-Owned Businesses.

I.E Consulting partners with women entrepreneurs to turn marketing into a durable growth engine—through executive leadership, clear strategy, and measurable execution.

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Empowering Women Entrepreneurs.

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The impact is undeniable. The barriers still are.

Women-owned businesses are a major driver of the economy—especially at the high-growth end. In 2024, women-owned employer firms generating $1M+ revenue were projected to reach 272,567, contributing $2.2 trillion and supporting 9.4 million jobs.

Yet scaling is still harder than it should be. Women entrepreneurs disproportionately face limited access to capital, scaling friction, and persistent bias, which can slow growth even when the product, service, and leadership are strong.
Statistics about women-owned businesses in the United States in 2024, including 272,567 firms projected to be worth over 1 million dollars, a 2.2 trillion dollar economic contribution, supporting 9.4 million jobs, and only 1.9% reach over 1 million dollars in revenue.

Executive marketing leadership, without the full-time overhead.
Fractional leadership + systems that scale women-led teams.

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Fractional CMO

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Go-to-Market

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Funnel Optimization

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Growth KPIs

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Team Integration

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Enablement

Brands we’ve served:

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  • A Fractional CMO is a marketing expert who works with companies part-time, providing the strategic guidance and expertise of a full-time CMO at a fraction of the cost. This is ideal for startups and growing businesses that don't yet need a full-time marketing leader but still want high-level marketing direction.

  • We partner with women-owned businesses built to scale—typically mid-sized brands that have strong traction but need clearer strategy, tighter execution, and better measurement to grow efficiently. If your team is moving fast but outcomes feel inconsistent, we help bring structure, focus, and momentum.

  • Not always. Many brands reach a stage where they need senior direction (positioning, budgeting, channel strategy, performance management) but don’t need—or don’t want—the fixed cost of a full-time hire. Fractional leadership can be the right fit when you want executive oversight, faster decision-making, and measurable progress without expanding headcount.

  • We combine leadership + systems. That usually means clarifying your growth strategy, tightening your go-to-market, defining the KPI model, and building repeatable operating rhythms so your team can execute with speed and confidence. The goal is to reduce friction, improve decision-making, and make growth more predictable.

  • I.E can lead strategy and execution across the core growth levers—go-to-market planning, performance and lifecycle marketing, funnel optimization, creative testing strategy, and measurement. Our focus is not “more marketing.” It’s the right strategy, the right systems, and execution you can track.

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